Al Ewing Channels Alan Partridge in New Spider-Man Webtoon for USA Today Play
Marvel's friendly neighborhood Spider-Man is swinging into uncharted territory with a new weekly webtoon, "Spider-Man Today." The real kicker? Acclaimed writer Al Ewing (The Immortal Hulk) might be injecting a dose of British comedy legend Alan Partridge into the mix, making for a truly unexpected Spidey experience.
This digital-first series, drawn by veteran artist Todd Nauck, debuts on USA Today Play. It runs for an initial 47 weeks, promising Spider-Man team-ups with a host of Marvel heroes. The vertical, scrollable format is a clear embrace of the booming webtoon trend, a format familiar to many digital manga and webcomic readers.
USA Today Play subscribers get exclusive access to new chapters and a bonus library of over a thousand Marvel digital comics. Don't subscribe? A selection of free issues will be available weekly. This initiative marks a significant push for Marvel to reach new audiences on diverse platforms, mirroring the accessibility and bite-sized consumption popular with modern digital comics.
“Acclaimed writer Al Ewing might be injecting a dose of British comedy legend Alan Partridge into the mix.”
Catzye Take
This is a fascinating move for Marvel, embracing the webtoon format that has seen massive success with titles like Solo Leveling and Lore Olympus. Fans of Al Ewing's innovative storytelling will want to watch how he adapts Spidey for this new medium and whether that unique British humor really shines through. It’s an interesting experiment in reaching new readers.
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