Avengers #1 Embraces Blind Bags: Marvel's Risky Strategy for New Zdarsky/Checchetto Era

Marvel is going all-in on "True Believers Blind Bags" for the upcoming Avengers #1, a move that's sure to ignite debate among collectors. This November launch from superstar writer Chip Zdarsky and artist Marco Checchetto is a major push for Earth's Mightiest Heroes, but it comes with a controversial gimmick.

The series spins directly out of the Avengers: Armageddon limited series, plunging the team into a dramatically transformed Marvel Universe. Earth itself needs avenging, and the world has more reason than ever not to trust its protectors. The new lineup is an interesting blend: Spider-Man, Wolverine, Captain Marvel, Daredevil, and Luke Cage. It's a bold mix of legendary Avengers, proven mainstays, and wildcard newcomers.

But back to those blind bags. Each one contains an exclusive variant cover not available for regular ordering, with some even promising rare, hand-drawn sketch covers. Multiple artists, including Peach Momoko, Kaare Andrews, and Ryan Stegman, are contributing covers. While this strategy might create a frenzy, it often frustrates fans hoping to snag specific artwork without gambling on a sealed package. It's a calculated risk for a flagship title.