Guinness Unveils Wildly Unique Pint-Shaped Binoculars

Hold up, Guinness just dropped one of the wildest promotional items we've seen in a while. Forget your standard beer coasters; they're giving away pint-shaped binoculars. Yes, you read that right. These fully functional optics are designed to look exactly like a pair of frothy Guinness pints, complete with a leather carrying case. It's a next-level take on "beer goggles" for the World Cup.

This isn't just any old giveaway. Guinness is only producing four pairs of these utterly unique binoculars. They're positioning them as the ultimate way to catch every moment of the beautiful game, whether from the stands or a packed pub. But here's the kicker for collectors: these are ultra-limited, contest-only items. You'll need to hit up their Instagram between June 16-27 for a chance to win one. Talk about exclusive merch – it's a brilliant, if utterly niche, piece of pop culture ephemera.