Hasbro Under Fire: Peppa Pig Child Actors Face 'Take It Or Leave It' AI Voice Contracts

Hasbro is facing fierce backlash. The company allegedly pressures child voice actors on its hit series Peppa Pig to sign away their voice rights for AI. An open letter from the Agents of Young Performers Association (AYPA), signed by nearly 1,000 industry professionals, condemns the practice. Deadline Hollywood confirmed the series in question is Peppa Pig.

The AYPA letter claims a "major studio" is offering new contracts. These deals insist child performers agree to AI usage. This allows their voices to become "permanent commercial assets" across the franchise. The association calls these "take it or leave it" demands. Parents are left with an impossible choice: comply or lose the role.

"No child should have their future professional identity shaped by an AI model," the letter states. It argues children cannot provide informed legal consent. Their voices should not be monetized indefinitely before they can decide for themselves. The AYPA demands full exemption for child voice actors from all AI considerations.