Hershey's Unleashes Reese's S'mores, Declares War on Gooey Toasters

Hold onto your chocolate, folks, because Hershey's just dropped a S'mores kit that's rewriting campfire rules. Forget basic milk chocolate — though the classic is still an option — this new release goes bold. Prepare for caramel-filled Hershey's and, wait for it, a legitimate Reese's Peanut Butter Cup S'more. This isn't just a snack; it's a statement.

But the flavor bombs are only half the story. Hershey's is fueling the 'S'mores Heated Debate' campaign, having polled all 50 states. The verdict? America, overwhelmingly, prefers its S'mores toasty, not gooey. That's a genuinely controversial finding. Now, they want you to weigh in. Join the social media fray on Instagram or TikTok, declare #campgooey or #camptoasty, and tag @hersheys. Even actor Patrick Renna is backing this summer-long culinary battle. These audacious kits hit shelves this month. Get ready to pick your side.