KPop Demon Hunters: Mattel Drops Articulated Rumi Doll with Fan-Favorite Demon Markings

Mattel just dropped a highly anticipated Rumi doll from the Netflix animated film, KPop Demon Hunters, and it's a huge win for collectors. This isn't just another tie-in; Mattel clearly listened to fans, delivering a premium figure packed with detail.

The 11-inch doll captures Rumi, HUNTR/X leader, in her iconic opening performance outfit from "How It's Done." The sculpt is impressive, blending fabric and plastic to recreate her stage makeup, signature purple braid, cropped yellow jacket, and streetwear-inspired shorts and boots. The standout feature? Her removable jacket, revealing crucial demon markings beneath – a fan-favorite detail directly from the film.

Crucially, this Rumi doll boasts significantly improved articulation. Forget static poses; she's ready for dynamic, demon-slaying action. This is a clear upgrade from previous lines, showing Mattel's commitment to accurate, playable figures.