Pepsi Dives Headfirst into "Dirty Soda" Trend with Mall of America Debut
Pepsi, the soda giant, is officially jumping on the "dirty soda" trend. But it's not just a new flavor on shelves—they are launching Drips by Pepsi, their own dedicated drink bar. This bold move debuts June 22 at the Mall of America. Fans can grab five unique 24-oz concoctions, featuring Pepsi, Starry, Mountain Dew, and Tropicana Lemonade bases for $6.99 each. It's a clear push into experiential retail, aiming straight for a younger, trend-focused audience.
“It's a clear push into experiential retail, aiming straight for a younger, trend-focused audience.”
Catzye Take
This is an interesting play from a global beverage giant, leaning into a niche trend with a physical presence. It echoes how many anime brands are exploring pop-up shops and themed cafes to connect directly with fans. What's next—a soda bar with specific anime collabs? Fans will want to watch if this concept expands beyond its Mall of America launch.
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